Social media

Having only a website isn't enough anymore. It is your web presence in general that can give your business the edge and show your savvy. Social media has indeed transformed the way people communicate to such an extent that it has become a discipline in its own right: "Socialnomics" is the term for this revolutionary movement coined by Erik Qualman, who has written a book with the same title. A new social media research report by Universal McCann provides ample evidence of this universal trend:

< 73% of online users read a blog
- What are they reading about your business?
< 57% join social networks
- Is your business represented on these networks?
< On average there are 3 000 000 tweets on Twitter every day
- What are they saying about your business?
< 83% has viewed a video online
- Is there any footage of your business?
< Facebook has 400 million private users and 300 million business users
- Do you have a Facebook business profile?

Do you still need to be convinced of the potential power and relevancy of social media for your business? Here are a few more points to ponder from the Socialnomics website:

< 34% of bloggers post opinions about products and brands
< 78% of consumers trust peer recommendations
< Only 14% trust advertisements
< 23% of the search results for the world's 20 largest brands are links to
user-generated content
< People pay more attention to how their social graph ranks products and services than how Google ranks them.

The bottom line is that social media is a powerful business tool that can transform your business; it's up to you if and how you use it. The key to being an online market leader is to have a web presence across the various social media genres, where you constantly communicate with your current clients, potential clients and other businesses. It's time to think beyond static marketing messages and campaigns and start thinking
conversations and interaction.

Our social networking specialists establish and maintain your business' online presence in all these forms of social networking through customised social media packages. Don’t get left behind; set the trend.

Get your business connected on various social media platforms .
Zandre van Rensburg (Creative Director)
zandre@liquidedge.co.za
t: 021 975 9363

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